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Many Millennial customers want to own watches, but they can’t just drop $700+ for well-made items. That’s a lot of money, which is what triggered Jake Kassan and Kramer LaPlante to start a Shopify store that makes premium-quality and stylish watches affordable. Shopify is a perfect platform for selling accessories like jewelry, glasses, wallets, watches, and even tattoo designs. In this section, you’ll find some of the most successful Shopify websites operating in these niches. The two came up with a brilliant strategy for targeting Gen Z and Millennial customers.
From the very beginning, they’ve been investing in building a big social media presence. One notable collaboration was a workout video with Ross Edgley, the first person to swim around the entire 1780-mile coast of Great Britain. Headquartered in Canada, Dog Quality has been helping senior dogs worldwide for more than 10 years. Moreover, Dog Quality’s specialized pet items help improve the quality of life for older dogs, especially those struggling with mobility and incontinence issues.
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And they craft and sell unique products for dogs and cats, including collars, bandanas, and much more. As a home security brand using Shopify, Ring carries a wide range of home security items, including video doorbells, security cameras, and security systems. This may be a great example for you if you want to start a dropshipping business and work in this industry. Founded in California by Kylie Jenner a few years ago, Kylie Cosmetics uses Shopify, as well.
The site is likely at risk of being overwhelming, which is where customization comes in. Visitors can hone in on exactly what they are looking for with the vertical menu that lives on the left-hand side of the screen as they shop. One extra useful feature of the site, especially during lockdown where you may not be seeing loved ones on their birthdays, is the custom gift box page. Customers can build their own box, have Common Deer build one, or choose from a pre-made limited edition box.
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Press founders Georgie and Ed developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious, and healthy part of their diets. This brand is committed to providing juices that are not only a source of enjoyment but also help you meet your daily nutrition requirements. This British luxury watchmaker is a Shopify example of an award-winning company producing beautifully engineered chronometers. Its annual production is approximately 8,000 to 10,000 pieces. In 2017, the company achieved a massive financial feat, increasing its earnings to $17 million.
Bluhobo excels at making its products the main protagonists with a clean layout and color palette. Rhone is an excellent example of how having a proper layout, high-quality images, and the right color combination is more impactful than adding fancy visuals everywhere. It’s a great example of content marketing that’s focused on educating customers. Their website features high-quality and colorful images while maintaining an uncluttered interface. The menu section has clear typography and is positioned on top of the page.
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Despite being a retail-first company founded in 1990, the brand also has an impressive online store that looks nothing but outdated. Indeed, browse Fashion Nova’s homepage for a minute and you’ll see how solid their social media game is. They have an Instagram feed, shoppable looks from influencers, and tons of “shareable” content. All these are extremely important since the brand’s success relies heavily on sales from social media. The clothing industry holds some of the best and most successful Shopify stores in the world. In 2014, the team behind the company set out on a mission to create the best-tasting organic coffee products in the world.
Sure, founder Karissa Bodnar revealed the soul of the company on her site. Namely, inspired by her friend who died from cancer, Karissa launched her company to sell makeup and cosmetics and donate to help women thrive. One of the top Shopify stores for bags and accessories, WP Standard won Shopify’s Design Award in 2013.
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The website has very little copy and is image-heavy, which is a great choice for products like dining room tables and bedding. Also, on the PDPs, the customer reviews section is first up, even above details/dimensions, proving how great the product is from real customers to potential customers. If you’re an HGTV fan, this home decor site is for you—you can even watch episodes right from the home page. The products are moderately priced, and you can really find anything you’re looking for in their massive catalog.
Instead of traditional marketing, Blume focused on educating them about topics that are typically taboo . Also, the brand helps customers establish a solid routine with natural products tailored to their individual needs. Scrolling down the homepage feels a bit like looking at an online version of Vogue or Marie Claire.
These practices can make a consumer feel like their purchase has an impact on more than just themselves, therefore making them more likely to return to the brand. Leesa is a DTC mattress company committed to providing customers with a comfortable night’s sleep while giving back to the community. In terms of the site itself, the “Take Our Quiz” page is a great addition for consumers who may be overwhelmed by different fabrics and bedding products. It’s also the perfect opportunity for the brand to retain information about the visitor to use in future marketing materials.
Building a brand and fostering relationships with your customers. Not only does Floorplan offer a wide selection to choose your favorite rug from, but it also gives you the option to create a custom rug based on how you imagine it in your home. Its flagship gadget lets you securely and conveniently attach your smartphone to your bike, car, or arm, among the many mounting options. Since its release, the Quad Lock bike mount has been adapted to suit a range of different applications, including a wall mount, belt clip, and tripod adapter.
This Shopify shop is a product design studio based in Melbourne, Australia. This Shopify store sells exceptionally fashionable and thoughtfully functional lifestyle accessories. What began as a women-focused phone-case shop grew into a full-fledged store, with products ranging from water bottles to wireless chargers. You’ll recognize BURGA by the vibrant signature designs and unfading prints on its products. Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run its fantastic online store. Kylie Cosmetics hosts periodic flash sales, some of the largest on the web.
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